Privacy Policy – Elowen Gem Co
Last updated: 22 January 2026
This Privacy Policy describes how Elowen Gem Co ("we", "us", "our") collects, uses, stores, discloses, and protects personal data when you visit or make a purchase from https://elowengemco.com/ (the "Site"), use our services, or otherwise interact with us, including through email and SMS communications.
This Privacy Policy is drafted to provide maximum legal protection and is compliant with:
EU General Data Protection Regulation (GDPR)
UK GDPR
ePrivacy Directive
Applicable consumer protection and marketing regulations
1. Data Controller
Elowen Gem Co
Marketing email: support@elowengemco.com
Customer service email - support@elowengemco.com
Website: https://elowengemco.com/
Elowen Gem Co acts as the data controller for all personal data processed under this Privacy Policy.
2. Personal Data We Collect
2.1 Data You Provide Directly
Full name
Billing and shipping address
Email address
Phone number
Order details
Account credentials (if applicable)
Communications with customer support
2.2 Data Collected Automatically
IP address
Device and browser information
Cookies and similar technologies
Pages viewed, time spent, referral URLs
Cart activity and checkout behavior
Email and SMS interaction data (opens, clicks)
2.3 Data from Third Parties
Shopify (e-commerce infrastructure)
Payment processors (e.g. Stripe, PayPal)
Shipping and logistics providers
Marketing and analytics platforms (e.g. Klaviyo)
3. Purposes of Processing
We process personal data strictly for the following purposes:
Order processing, fulfillment, and delivery
Payment processing and fraud prevention
Customer account management
Customer support and communication
Transactional emails and SMS notifications
Abandoned cart reminders (email and SMS)
Marketing communications (email and SMS) where consent is provided
Website analytics and performance optimization
Legal, tax, and accounting compliance
4. Legal Bases for Processing (GDPR)
Processing of personal data is based on one or more of the following legal grounds:
Performance of a contract – order fulfillment and service delivery
Consent – marketing emails, SMS, cookies where required
Legal obligation – accounting, tax, regulatory compliance
Legitimate interest – fraud prevention, analytics, service improvement
5. Email & SMS Marketing Communications
5.1 Email Marketing
We send marketing emails only to individuals who have explicitly opted in. You may withdraw consent at any time by using the unsubscribe link included in every email.
5.2 SMS Marketing (Klaviyo Compliance)
By opting in to SMS communications, you agree to receive recurring automated SMS messages from Elowen Gem Co, which may include:
Order and delivery notifications
Abandoned cart reminders
Promotional offers and brand updates
Consent to receive SMS messages is not a condition of purchase.
You may opt out at any time by replying STOP to any SMS. Message frequency varies. Message and data rates may apply.
6. SMS Abandoned Cart Tracking
Elowen Gem Co uses cookies, pixels, Shopify functionality, and similar technologies to track shopping cart activity on our website, including when a cart has been abandoned.
This information is used to determine when to send abandoned cart reminder messages via email or SMS, only if the customer has provided explicit consent to receive such communications.
7. Cookies and Tracking Technologies
We use cookies and similar technologies for:
Essential website functionality
Security and fraud prevention
Analytics and performance measurement
Marketing attribution
Cookie preferences can be managed through browser settings or applicable cookie consent tools.
8. Data Sharing and Third Parties
We may share personal data with trusted third-party service providers strictly for business operations, including:
Shopify (website and order processing)
Payment processors
Shipping and fulfillment partners
Email and SMS service providers
Analytics and marketing platforms
SMS-Specific Data Protection
We do not sell, rent, or share SMS opt-in data or consent with non-affiliated third parties.
All third parties are contractually bound to protect personal data and process it only according to our instructions.
9. International Data Transfers
Personal data may be transferred outside the EU/EEA or UK. Where such transfers occur, we implement appropriate safeguards, including:
Standard Contractual Clauses (SCCs)
Adequacy decisions
Equivalent lawful transfer mechanisms
10. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, and compliance obligations.
When data is no longer required, it is securely deleted or anonymized.
11. Data Security
We apply appropriate technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet-based system can be guaranteed to be 100% secure.
12. Location Data
We do not use SMS programs to track precise geolocation data.
General location data (such as country or region) may be inferred from IP addresses or order information solely for compliance, analytics, or service optimization purposes.
13. Children’s Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.
14. Your Rights
Depending on your jurisdiction, you may have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of personal data
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority
Requests may be submitted to support@elowengemco.com.
15. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.
16. Contact Information
For any privacy-related questions or requests:
Elowen Gem Co
Email: support@elowengemco.com
Website: https://elowengemco.com/